Brand and digital takeover!
E.ON wanted a completely different Leaders’ Conference for 1,00 delegates, an event that would show off their brand, excite delegates with new technology and look and feel revitalised and re-energised. Key messages needed to be displayed and communicated throughout the day, in an engaging, fun and interesting way to visually appeal to the delegates and to increase interaction and discussion. Breakout areas also needed to involve delegates, to encourage networking and to inspire the leaders to get curious.
To create an event that fully immersed delegates in their brand and key messages throughout the entire venue. By completely decorating the venue from head to toe with their branding, using their colours to cover pillars with graphic wraps and carpets with floor vinyl’s we maximised every opportunity. We transformed the front of the venue with branded window vinyl’s to welcome colleagues on arrival, as well as five-metre-long hanging banners greeting leaders and on the reverse asked them to drive safely on their departure. This worked well to highlight their strong health and safety culture with maximum impact at the right time. We also used branded directional signage throughout the venue to ensure consistency and signpost key elements so delegates got the most from the day.
For the main conference room we provided a full projection screen covering fifteen metres in order to visually wow the attendees. Using animation, lighting and sound effects across two large screens we captured every delegates attention. Live cameras were in place to create a post event highlights film and we also created a hard-hitting cinematic film to open the conference. This film helped set the scene, providing a montage of images and video clips summarising the past year in a few minutes, enabling the presenters to start in the present and go on to discuss the future.
Make That Moment.
By fully immersing ourselves into E.ON’s branding and key messages we created a venue full of colour and striking messages to make their brand come to life!