E.on

Making energy exciting!

Challenge

To engage attendees and encourage interaction at the EMEX exhibition with an eye-catching stand that could be re-used and adapted for future events.

Our idea

We got thinking about how we could maximise E.ON’s stand space and create an attention-grabbing stand. We wanted to provide a fun space, incorporating something that wasn’t just ‘energy’ related into the area whilst always linking back to the energy industry.

We created an interactive wall of touchscreens, interspersed with branded giveaways, sourced a quirky coffee company including a barista and trailled a comfy seated VIP area. We then built, a giant 5 metre moving wind turbine with LED lights which could be seen from any point of the exhibition and was definitely a talking point! As standard, we completed all of the necessary health and safety/structural calculation forms for the respective turbine and electrical components on site.

And that’s not all, we also incorporated a pitch n putt golf installation which encouraged attendees on to the stand to play to win a magnum of champagne and branded golf balls – what more could attendees want!

We very much became an extension of the E.ON team, having weekly calls six months prior to the exhibition. We worked alongside their Brand and Marketing teams to get the artwork and creative spot on and ensured the stand met budget and brief to be reusable and flexible for year on use.

Build That Moment.

Building a structurally sound giant wind turbine and golf area most definitely made this stand he most unique eye-catching one of the show!

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