Ikano

A race to remember

Challenge

Due to unforeseen events, Ikano was left without any event support for their Pasta party and VIP hospitality area 10 days before their marathon event, our challenge – to make the event happen!

Our idea

We reworked our schedules to arrange a face to face meeting by 2:30pm that day. Although most of the preparations were in place for the Pasta Party and hospitality tent, there was still a fair amount of logistical arrangements to be made. Thanks to our network of trusted suppliers, we were able to call in some favours and quickly secure a band, bar, catering, promotions, balloons and other event support.

The carb-loading Pasta Party was at ASK in Nottingham, it was an invite-only event for the winners of a competition that had been run on Ikano’s Facebook page. We needed to promote the event in the final 10 days and get some media attention to make sure Ikano were getting the best return on the investment.

ASK is located on the High St, but with us having close links with the local council, we were able to set up early, quickly and without any issues. To create a buzz and a sense of grandeur outside the restaurant, we set up red carpet and a cordoned walkway lined with bay trees and balloon arches- creating appeal for the press.

We arranged for a local Paralympic Gold medallist, Richard Whitehead to open the dinner with a motivational speech followed by a relaxed Q&A. An acoustic two-piece band complemented the tone of the evening perfectly by playing upbeat background music.The band went down a storm.

For the VIP hospitality tent we had our team raring to go at 5am for briefings, to motivate and to ensure the area was fully stocked with food and drink. We facilitated a hog roast, children’s entertainment, a registration desk, on the day social media and photos with Richard Whitehead.

We managed the health and safety, risk management, AV, logistics and event management for our areas. For us, it was a huge privilege to be part of such a wonderful local community event.

Champion That Moment.

In a nutshell we provided a cracking event experience within a 10-day turnaround – champions!!

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